Inner Alchemy Institution

Overview

Inner Alchemy Institution is the practice of transformational life coach and hypnotherapy practitioner Hadassah Headley, working with clients online and in person in Georgetown, Guyana. The site had to carry a personal, editorial brand while still doing the practical job of explaining a fairly involved service menu and getting visitors onto a discovery call.

The build presents two distinct offerings side by side — five coaching mastery tracks and a set of hypnotherapy programmes — each with its own page, so a visitor can tell quickly which one applies to them. Session formats, durations and prices are published up front rather than hidden behind an enquiry form.

What I built

• Programme catalogue

  Five coaching mastery tracks — life, money, business, relationships and spiritual — each with a dedicated page explaining the approach and who it suits.

• Hypnotherapy session pages

  BQH, QHHT® and a combined offering, each published with its real duration, format and price so visitors self-qualify before they book.

• Discovery-call booking

  A free 15-minute call is the primary call to action, repeated at the decision points down the page rather than only in the nav.

• Editorial brand design

  A warm, serif-led identity with a portrait-driven hero, built to read as a personal practice rather than a clinic.

• FAQ and practitioner story

  Long-form answers and an origin story that do the trust-building work a coaching purchase needs.